Jendella Benson

Head of Editorial, Black Ballad

Jendella is Head of Editorial at Black Ballad – the award-winning digital platform for Black British women – and the host of the podcast Black Ballad Presents: The Survival Guide. Her debut novel Hope & Glory was published in 2022 and she has written for The Sunday Times STYLE Magazine, Metro Online and Independent Voices, as well as previously been a columnist for Media Diversified, MTV UK, and Christian Today.

All Sessions by Jendella Benson

9:20 am - 10:00 am
Main stage

How to create a podcast that aligns with your brand

You've got an existing publishing brand (or brands), and you're looking to launch a podcast. How do you go about creating something exceptional that will resonate with your existing audiences, as well as draw new ones to your publication? This panel will feature a range of different types of publisher discussing how and why they created their podcasts. There'll be plenty to learn whether you have yet to launch your first podcast, or are considering adding another one to your existing portfolio and want a fresh take.