Esther Newman
Esther Newman is the editor of Women's Running and the host of the Women's Running podcast, which she launched in 2020. Under her direction, she has reshaped the brand to become a significant voice in the industry, and as a result has won six awards, including two for Diversity and Inclusion.
All Sessions by Esther Newman
11:55 am
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12:15 pm
Main stage
Podcast evolutions: How Women's Running has built a new audience
Women's Running first launched a podcast as a way to market subscriptions to their magazine. But as the podcast grew in popularity, they realised it was attracting a different audience who weren't necessarily interested in the magazine. Find out what the team decided to do next and how they're building the podcast into its own product in this fireside chat with Laura Kelly.