Cheryl Brumley

Global Head of Audio, Financial Times

Cheryl Brumley is the Global Head of Audio at the Financial Times where she leads on podcast strategy. Previously, she was the founding executive producer of The Intelligence, The Economist’s flagship daily podcast. Brumley was also a freelance reporter and producer for leading podcast and radio outlets including Public Radio International and the BBC World Service. She developed podcast features for the London School of Economics and is the co-author of a book on research communication.

All Sessions by Cheryl Brumley

11:20 am - 11:55 am
Main stage

Using podcasts to drive subscriptions

For many publishers, podcasts are seen as an increasingly important part of a wider subscription strategy. Here, three publishers outline how their podcasts are helping their subscription goals, what messaging they use, and how to balance podcast growth with subscriber interests.