Chelsea Bradbury
Chelsea Bradbury
Head of UK Publisher Partnerships, Spotify
Chelsea joined Spotify at the beginning of 2021 to spearhead the launch of the UK’s podcast monetisation strategy where she drove significant revenue growth, before going on to support the go-to-market strategy in Spain as part of Spotify’s international expansion. Most recently, Chelsea has migrated to the Megaphone by Spotify team to head up UK publisher partnerships. Prior to Spotify, Chelsea worked at DAX Global Radio where she led digital audio and podcast partnerships. She has extensive knowledge of both the demand and supply side of the podcast ecosystem and a deep understanding of the needs of both creators and advertisers.
All Sessions by Chelsea Bradbury
How (and why) you should build your own podcast network
As publishers expand their podcasting capabilities and add new podcasts to brands, lots of workflows and resources often end up being duplicated. What can publishers learn from organisations like Vox who have full podcast networks? An expert from Megaphone (by Spotify) will be exploring how to build podcasts into a network, and the benefits for publishers including cross-promotion, scalability, sales and efficiency.
Building out multiple podcasts as a publisher
Whether you're a publisher with numerous brands or have a growing herd of podcasts, managing multiple audio products requires a whole different way of thinking. Immediate Media is one of the best examples of a UK publisher we've found managing this effectively. Their centralised podcast team manages the recording, editing and production, making it easy for a title to test the waters with audio, as well as the benefits of cross-promotion and knowledge sharing. Ben Youatt, Head of Podcasts for Immediate Media talks to Spotify's Chelsea Bradbury about the benefits of a centralised hub and what other publishers can learn from Immediate's podcasting success.