Anna Bassi
Anna Bassi
Editorial Director The Week Junior
Anna is a BSME award-winning editor with over 25 years' experience in creating content for children. As launch editor of The Week Junior, she and her team have changed the face of children's media, feeding their young audience's appetite for information, inspiring a love of reading and learning and proving that print isn't dead after all. The brand boasts a number of successful brand extensions including the monthly magazine TWJ Science+Nature, podcasts, events and The Week Junior's US launch in spring 2020.
All Sessions by Anna Bassi
Using podcasts to drive subscriptions
For many publishers, podcasts are seen as an increasingly important part of a wider subscription strategy. Here, three publishers outline how their podcasts are helping their subscription goals, what messaging they use, and how to balance podcast growth with subscriber interests.