The Publisher Podcast Summit

Registration & coffee

Pod save publishing: Why this is the start of a golden age

Maybe it’s a new revenue stream? Maybe you’re trying to reach new audiences? Maybe you just want to do something amazing? Podcasting is perfect for all of it. From audio advertising’s remarkable resilience to steadily growing listener numbers, we are far from a peak. Not to mention some of the biggest tech companies in the world are investing millions in pushing podcasts forward. In our opening keynote, David Marsland explains why there simply isn’t a more exciting space for publishers to be than podcasts.

David Marsland

How to create a podcast that aligns with your brand

You've got an existing publishing brand (or brands), and you're looking to launch a podcast. How do you go about creating something exceptional that will resonate with your existing audiences, as well as draw new ones to your publication? This panel will feature a range of different types of publisher discussing how and why they created their podcasts. There'll be plenty to learn whether you have yet to launch your first podcast, or are considering adding another one to your existing portfolio and want a fresh take.

Zoe Chamberlain

Jendella Benson

Ollie Guillou

Ada Enechi

Podcasting for good: The Big Issue's BetterPod

The Big Issue's Laura Kelly talks about why they decided to launch BetterPod, what it brings to the Big Issue brand, and why it's so important to reach out to marginalised voices.

Laura Kelly

Break

Tea, coffee, biscuits and chats

Becoming an audio-first publisher: what, why and how

Three-year-old investigative newsroom Tortoise is focused on slow news: stories and investigations that reveal what's driving the news. They initially launched long-reads and data journalism, but last year, they decided that Tortoise would become audio-first. Now, audio is the primary output of journalism on their website and app. In this fireside chat, Chris Sutcliffe talks to co-founder and Publisher Katie Vanneck-Smith about why Tortoise decided to go audio-first, what changes that required behind the scenes, and how they're growing audiences through audio.

Katie Vanneck-Smith

Chris Sutcliffe

Using podcasts to drive subscriptions

For many publishers, podcasts are seen as an increasingly important part of a wider subscription strategy. Here, three publishers outline how their podcasts are helping their subscription goals, what messaging they use, and how to balance podcast growth with subscriber interests.

Anna Bassi

Cheryl Brumley

Chris Stone

Sajeeda Merali

Podcast evolutions: How Women's Running has built a new audience

Women's Running first launched a podcast as a way to market subscriptions to their magazine. But as the podcast grew in popularity, they realised it was attracting a different audience who weren't necessarily interested in the magazine. Find out what the team decided to do next and how they're building the podcast into its own product in this fireside chat with Laura Kelly.

Laura Kelly

Esther Newman

Lunch

Food, glorious food

Afternoon roundtables

Roundtables...with a difference. Each one will be led by a presentation from an expert speaker, followed by practical discussions. The roundtables are pre-booked and spaces will be available on a first-come-first-served basis to those who have already secured tickets.

Building out multiple podcasts as a publisher

Whether you're a publisher with numerous brands or have a growing herd of podcasts, managing multiple audio products requires a whole different way of thinking. Immediate Media is one of the best examples of a UK publisher we've found managing this effectively. Their centralised podcast team manages the recording, editing and production, making it easy for a title to test the waters with audio, as well as the benefits of cross-promotion and knowledge sharing. Ben Youatt, Head of Podcasts for Immediate Media talks to Spotify's Chelsea Bradbury about the benefits of a centralised hub and what other publishers can learn from Immediate's podcasting success.

Chelsea Bradbury

Ben Youatt

Break

Coffee to replenish the mind, networking to replenish the spirit

Creating long-form and narrative podcasts

Podcasts offer a huge wealth of opportunity beyond the interview format. Publishers are seeing success with hit series and investigations that play to what we do best: storytelling. This panel brings together some of the best to determine how to go about longer, narrative-style podcasts, and what to consider when planning them.

Will Roe

Naomi Mellor

Katherine Rushton

Matthew Chapman

Lessons from award-winning publisher podcasts

Peter Houston speaks to some of the winners of 2022's Publisher Podcast Awards. They share their top tips for other publishers with podcasts, and what challenges and opportunities are on the horizon.

Janine Ratcliffe

Theodora Louloudis

Gary Sharpen & Sandrae Lawrence

Peter Houston

Closing remarks

The Media Voices team give a quick roundup of the day

Esther Kezia Thorpe

Chris Sutcliffe

Peter Houston

Drinks reception

Wind down from the day with a drink in our speakeasy