Registration & coffee
Pod save publishing: Why this is the start of a golden age
Maybe it’s a new revenue stream? Maybe you’re trying to reach new audiences? Maybe you just want to do something amazing? Podcasting is perfect for all of it. From audio advertising’s remarkable resilience to steadily growing listener numbers, we are far from a peak. Not to mention some of the biggest tech companies in the world are investing millions in pushing podcasts forward. In our opening keynote, David Marsland explains why there simply isn’t a more exciting space for publishers to be than podcasts.
How to create a podcast that aligns with your brand
You've got an existing publishing brand (or brands), and you're looking to launch a podcast. How do you go about creating something exceptional that will resonate with your existing audiences, as well as draw new ones to your publication? This panel will feature a range of different types of publisher discussing how and why they created their podcasts. There'll be plenty to learn whether you have yet to launch your first podcast, or are considering adding another one to your existing portfolio and want a fresh take.
Tea, coffee, biscuits and chats
Becoming an audio-first publisher: what, why and how
Three-year-old investigative newsroom Tortoise is focused on slow news: stories and investigations that reveal what's driving the news. They initially launched long-reads and data journalism, but last year, they decided that Tortoise would become audio-first. Now, audio is the primary output of journalism on their website and app. In this fireside chat, Chris Sutcliffe talks to co-founder and Publisher Katie Vanneck-Smith about why Tortoise decided to go audio-first, what changes that required behind the scenes, and how they're growing audiences through audio.
Using podcasts to drive subscriptions
For many publishers, podcasts are seen as an increasingly important part of a wider subscription strategy. Here, three publishers outline how their podcasts are helping their subscription goals, what messaging they use, and how to balance podcast growth with subscriber interests.
Podcast evolutions: How Women's Running has built a new audience
Women's Running first launched a podcast as a way to market subscriptions to their magazine. But as the podcast grew in popularity, they realised it was attracting a different audience who weren't necessarily interested in the magazine. Find out what the team decided to do next and how they're building the podcast into its own product in this fireside chat with Laura Kelly.
Food, glorious food
Roundtables...with a difference. Each one will be led by a presentation from an expert speaker, followed by practical discussions. The roundtables are pre-booked and spaces will be available on a first-come-first-served basis to those who have already secured tickets.
Building out multiple podcasts as a publisher
Whether you're a publisher with numerous brands or have a growing herd of podcasts, managing multiple audio products requires a whole different way of thinking. Immediate Media is one of the best examples of a UK publisher we've found managing this effectively. Their centralised podcast team manages the recording, editing and production, making it easy for a title to test the waters with audio, as well as the benefits of cross-promotion and knowledge sharing. Ben Youatt, Head of Podcasts for Immediate Media talks to Spotify's Chelsea Bradbury about the benefits of a centralised hub and what other publishers can learn from Immediate's podcasting success.
Coffee to replenish the mind, networking to replenish the spirit
Creating long-form and narrative podcasts
Podcasts offer a huge wealth of opportunity beyond the interview format. Publishers are seeing success with hit series and investigations that play to what we do best: storytelling. This panel brings together some of the best to determine how to go about longer, narrative-style podcasts, and what to consider when planning them.
Lessons from award-winning publisher podcasts
Peter Houston speaks to some of the winners of 2022's Publisher Podcast Awards. They share their top tips for other publishers with podcasts, and what challenges and opportunities are on the horizon.
Wind down from the day with a drink in our speakeasy
On-platform and off-platform growth strategies
Growing and marketing a podcast is one of the most common challenges publishers face. Sarah Toporoff, Publisher Manager at Bababam will lead discussions around two key audience growth strategies: off-platform and on-platform. Learn what tactics will get more listeners on streaming platforms, news aggregators and social media, as well as the pros and cons of paid audience acquisition. Sarah will also explore how to drive podcast listenership for a publisher’s organic audience via web and app traffic.
How (and why) you should build your own podcast network
As publishers expand their podcasting capabilities and add new podcasts to brands, lots of workflows and resources often end up being duplicated. What can publishers learn from organisations like Vox who have full podcast networks? An expert from Megaphone (by Spotify) will be exploring how to build podcasts into a network, and the benefits for publishers including cross-promotion, scalability, sales and efficiency.
Next-level podcasting equipment
Are you starting your own podcast or looking for some audio tips to make your recordings sound extraordinary? Shure’s expert Jack Drury will take you through how to create the ideal set-up and give professional tips on how to capture your voice for perfect recordings every time. This session is suitable for beginners and professionals, and will feature hands-on demonstrations of equipment, tools and techniques, a discussion of the importance of audio in podcasts, and how to get the best audio quality possible.
Podcast discovery on social, YouTube, and the web
With recent surveys revealing YouTube is one of the top destinations for listening to podcasts, it can feel like video podcasting is yet another task to add onto an increasingly long list. But turning podcasts into videos that can help discovery on social media, YouTube and elsewhere on the web doesn’t have to be complicated. Headliner Co-Founder and CEO Neil Mody will lead this roundtable on tools you can use to turn audio into engaging video content, and how transcription, podcast recommendation widgets and more can help listeners discover your podcasts wherever they find them.
Podcast kit basics
Podcasts don’t need a massive outlay of investment to get started, but to get a decent sound, there are some essentials that publishers should consider. Executive Producer Christopher Phin spent three years at DC Thomson starting multiple podcasts from scratch, and knows his stuff when it comes to getting publishers set up with good equipment that doesn’t cost the earth. He’ll cover microphone basics, what you need to think about when doing both local and remote recording, his top production tips, and more.
How to launch subscriber-only podcasts
As the podcasting market matures, the tools to launch subscriber-only podcasts are getting established. How can publishers take advantage of these, and how do they navigate potential issues around discoverability and conversion with potential listeners? Here to answer all your questions about how and why you should consider launching subscriber-only podcasts is Kate Lockie, Commercial Partnerships Director, EMEA & APAC at Acast.
Advertising and beyond: Working out a podcast monetisation strategy
Podcast monetisation can be a minefield. From dynamic insertion to branded shows and baked-in ads, it can be difficult to know what monetisation options are available and, more importantly, which are most suitable for you. An expert from Auddy will be leading this roundtable to demystify the terminology and set out which podcast monetisation strategies work best and how to approach conversations with advertisers and partners.